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Signature Theatre Company

With its new Frank Gehry-designed home on West 42nd Street, New York City's theater devoted to the playwright required a new identity that translated the founding artistic director's mission of creating a space where the intersection of the audience, playwright, and actor could not only be realized, but visually translated through the theater's visual identity and building signage.

Work consisted of the Company's full identity design, including business system, canopy design, and the theater's interior wayfinding and donor recognition opportunities.