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Nike x Lebron James Pop-Up Store

Pop-up retail environmental graphic design for the launch of Zoom LeBron IV shoe. Existing within 5,000 square feet in SoHo, the retail space was created as an immersive experience devoted to Lebron James' life. Entering through a darkened rotunda, the sound of faint basketball dribbling escalates in the background, shoppers encounter an exhibition documenting LeBron James' life, achievements, and world-record setting moments. Utilizing floating pods, containing artifacts and memorabilia from his life, anchored by a graphic, way-finding timeline on the floor, visitors engage in a shopping experience formed from James' record setting achievements.

Produced with Eight Inc.