Open Road Tuning
Open Road Tuning was started on the basic premise: 'Be The Best.' As the leading retailer of air ride suspension and automotive modification parts in the world, Open Road Tuning required a full re-envisioning of its messaging, print, and online materials; its previous efforts presenting a disjointed, confusing series of messages that conflicted with the core premise, foundation and history of the company.
Work involved a full investigation of the retailer, its formation, and competitive landscape. Following the creation of ORT's brand-story, a comprehensive logo and identity development cycle was completed, resulting in a mark that sits equally as well on a print brochure as it does the rear window of dropped BMW. Supporting materials for the company were then created, ranging from seasonal look-books to trade-show booths and a full e-commerce website.