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International Gem Tower

A shimmering, gem-like faceted tower by SOM set the design agenda, and the developer's mission to create the state-of-the-art gem and jewelry industry center, meeting and exceeding expectations in the heart of midtown Manhattan, set the strategic agenda.

The design system was directly 'pulled' from the building itself, and executed in every gesture to echo the iconic achievement of the architects, with succinct messaging of the highest standards to match the aspirations of the developer.